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February 02, 2012

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Charlie Boyer

I'm sure these are good coaching schools - but I wonder how a school gets licensed by IAC when there is no IAC Certification associated with that school?

Susan R. Meyer, President IAC

IAC certification is only available through the IAC's certification process, not through any schools of coaching. That process involves passing an exam (Step 1) and achieving satisfactory demonstration of incorporating the 9 Masteries in two taped coaching sessions that are scored by our trained Certifiers (Step 2). One can pass at the Certified Coach or the Master Certified Coach level. The IAC licenses schools to train coaches using the Masteries, which are the registered property of the IAC.

Uta Guse, Head of the licensing committee and board member of the IAC

Hello everybody, I would like to add something to your conversation. At the IAC I am working with licensees. Before somebody can purchase a license, they provide some information about themselves. There is a formal interview process as a next step in which their career, teaching and coaching experience is being rated. We also want to make sure we understand the approach of coaching our licensees follow. The licensee application is then brought up in our licensee committee where each application is thouroughly discussed. We want to know how our licensees ensure their personal growth and want them to walk down the certification path on their own. Licensees can accomplish different levels as it is the case for each IAC member. Each licensee is required to accomplish the pracitioner level within a certain time. This is what we from the IAC and our licensees stand for:
"Coaching is a transformative process for personal and professional awareness, discovery and growth".

Rey Carr

I've reviewed the latest two international schools (Vortex in Spanish) and (Alzaia in Italian). My grasp of Italian and Spanish is very rudimentary, but from what I could tell the Italian school continuously uses terms like coaching, consulting and counseling as if they are equivalents. They mostly focus on NLP. Maybe I just missed something in translation, but I'm not sure how the vision of IAC and this Italian school match up. Vortex at least seems to emphasize the coach role more prominently, but the content connection between them and the IAC mission seems tenuous. Of course, this again could be my limited understanding of written Spanish.

What this brings up for me is whether licensing these schools really furthers the mission of the IAC or threatens the credibility of the IAC. This isn't a criticism of either the IAC or either of the schools. I understand the licensing process as explained by Uta and Susan, but I'm uncertain as to whether this is really a benefit to the membership of the IAC and the coaching discipline.

Susan R. Meyer, President IAC

Thank you for the feedback, Rey. Some of our licensees are in related fields, which would include NLP. We also don't, as the ICF does, approve programs based on their philosophy or against a set of courses. We do monitor their understanding and use of the Masteries as part of a teaching approach. When we changes the organization's name from International Association of Coaches to International Association of Coaching, it was in recognition that coaching mastery might be applicable in a variety of approaches and related fields. An excellent example of this would be Bob and Megan Tschannen-Moran's Evocative Coaching, which is an approach to excellence in teaching based on utilization of the Masteries.

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